$2.3M Total AUM
$2.3M Disc. AUM
-- 3Y CAGR
2 Employees
13 ADV. Clients
9 yrs Firm Age
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- Custodian
- Betterment · Interactive Brokers
- Clients
- Retail
- Platforms
- Available
- Established Date
- 04-24-2017
- Office Locations
- 1
Office Locations
-- Mount Airy MD
About Standup Advisors
StandUP Advisors is a Maryland-registered RIA led by founder Genti Cici (CFP, CAIA) serving purpose-driven families, entrepreneurs, and adventure-minded individuals. The firm combines goals-based financial planning, financial literacy coaching, and portfolio management—primarily using ETFs—to align capital with client values and legacy goals. Known for its Financial Literacy RV Tour and related book.
Team overview
35 AVG AGE
$2.3M AVG AUM / ADVISOR
$176.9K AVG AUM / CLIENT
9.3 yrs AVG TENURE
2 Employees
1 Advisory Reps
1 RIA Reps
9yrs Firm Age
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Technology
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Owner & Executives
GENTI CICI
Financial Advisor
- CRD
- #5214132
- Ownership
- 75% or more
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Total AUM
Discretionary
Non-Discretionary
No AUM history available
| Category | Assets | AVG. Account size |
|---|---|---|
| Discretionary | $2,300,000 | -- |
| Non-Discretionary | $0 | -- |
| Total | $2,300,000 | -- |
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Separately Managed Accounts
Total SMA Asset: Available
Equity - Exchange:
Available | Asset class | Assets | Assets % |
|---|---|---|
| Equity - Exchange | Available | Available |
| Total | Available | Available |
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