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THE Keystone Financial Alliance, LLC

THE Keystone Financial Alliance, LLC. CRD 168760

THE Keystone Financial Alliance, LLC logo

CRD: 168760

THE Keystone Financial Alliance, LLC

$164.7M Total AUM
$162.3M Disc. AUM
-- 3Y CAGR
3 Employees
119 ADV. Clients
12 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company
Clients
Retail
Platforms
--
Established Date
10-01-2013
Office Locations
1

Office Locations

3350 Riverwood Parkway Suite #2200 Atlanta GA

About THE Keystone Financial Alliance, LLC

Keystone Financial Alliance is a CFP-led RIA providing comprehensive wealth management, life transition planning, and tailored investment advisory for individuals and families, including entrepreneurs. Portfolios are built to client-specific goals and commonly implemented with ETFs and mutual funds; the firm works with custodians such as Charles Schwab and Raymond James and offers an online calculator library to support planning conversations.

Team overview

46 AVG AGE
$164.7M AVG AUM / ADVISOR
$1.4M AVG AUM / CLIENT
12.8 yrs AVG TENURE
3 Employees
1 Advisory Reps
1 RIA Reps
12yrs Firm Age

Insights

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Asset Classes

Available

Client Personas

Available

Custodian

Available

Investment Themes

Available

Investment Vehicles

Available

Platform

Available

Services

Available

Owner & Executives

B

BRIAN BENNETT HENDERSON

Chief Compliance Officer, Chief Executive Officer, Financial Advisor, General Partner

CRD
#4269310
Ownership
75% or more
Available
Available
Available

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Contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
03-28-2022
06-08-2023
02-28-2024
03-05-2025
03-30-2026
Category Assets AVG. Account size
Discretionary $162,338,445 $368,114
Non-Discretionary $2,361,555 $590,389
Total $164,700,000 $370,112

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Equity - Exchange:
Available
Public Funds:
Available
Cash:
Available
Corporate - Investment Grade:
Available
Derivatives:
Available
Municipal Bonds:
Available
U.S. Government/Agency:
Available
Asset class Assets Assets %
Equity - Exchange Available Available
Public Funds Available Available
Cash Available Available
Corporate - Investment Grade Available Available
Derivatives Available Available
Municipal Bonds Available Available
U.S. Government/Agency Available Available
Total Available Available

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