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Willow

Willow. CRD 325785

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CRD: 325785

Willow

$127.6M Total AUM
$127.6M Disc. AUM
-- 3Y CAGR
5 Employees
120 ADV. Clients
3 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company
Clients
Retail
Platforms
Available
Established Date
06-29-2023
Office Locations
1

Office Locations

2860 West Walnut Street Suite 100 Rogers AR

About Willow

Pathway by Willow (Willow) is a fee-only RIA providing hourly financial planning ($500/hr; complimentary initial consult) without requiring clients to transfer assets. The team advises individuals and families—often during job changes—on retirement forecasting, tax-efficient planning, and practical decision support. Portfolios are primarily implemented with ETFs and mutual funds, with custody at Charles Schwab.

Team overview

34 AVG AGE
$31.9M AVG AUM / ADVISOR
$1.1M AVG AUM / CLIENT
2.5 yrs AVG TENURE
5 Employees
4 Advisory Reps
4 RIA Reps
3yrs Firm Age

Insights

Available
Available
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Asset Classes

Available

Client Personas

Available

Investment Themes

Available

Investment Vehicles

Available

Services

Available

Technology

Available

Owner & Executives

S

STEVEN MICHAEL SCHMITT

Managing Member, PRINCIPAL

CRD
#5450875
Ownership
50% but less than 75%
Available
Available
Available
PHILIP A KAPLER

PHILIP A KAPLER

Chief Compliance Officer, Financial Advisor, PRINCIPAL

CRD
#6429605
Ownership
25% but less than 50%
Available
Available
Available

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Contacts

Joseph Angelo Chowansky

Joseph Angelo Chowansky

--

CRD
#7286293
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
09-18-2023
10-08-2024
11-14-2025
06-30-2026
Category Assets AVG. Account size
Discretionary $127,638,991 $356,533
Non-Discretionary $0 --
Total $127,638,991 $356,533

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Equity - Exchange:
Available
Cash:
Available
Public Funds:
Available
Other:
Available
U.S. Government/Agency:
Available
Asset class Assets Assets %
Equity - Exchange Available Available
Cash Available Available
Public Funds Available Available
Other Available Available
U.S. Government/Agency Available Available
Total Available Available

13F Holdings | Q1 2026

Issuer Class CUSIP Ticker % Value
Available Available Available Available Available Available
Available Available Available Available Available Available
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