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Wise Planning, Inc.

Wise Planning, Inc.. CRD 123821

Wise Planning, Inc. logo

CRD: 123821

Wise Planning, Inc.

$610.3M Total AUM
$0 Disc. AUM
-- 3Y CAGR
6 Employees
212 ADV. Clients
27 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company ยท Vanguard
Clients
Retail
Platforms
Available
Established Date
11-16-1998
Office Locations
6

Office Locations

1401 Tower Road Winnetka IL
74 Forest Street Keene NH
-- Belle Mead NJ

About Wise Planning, Inc.

Wise Planning is a fee-only RIA providing personalized financial and investment planning for individuals and families across a range of wealth levels, including entrepreneurs. The team focuses on objective, cost-efficient portfolio construction and ongoing guidance across complex financial decisions, with planning support spanning taxes, estate and retirement strategies. Custody relationships include Schwab and Vanguard.

Team overview

38 AVG AGE
$101.7M AVG AUM / ADVISOR
$2.9M AVG AUM / CLIENT
10.7 yrs AVG TENURE
6 Employees
6 Advisory Reps
6 RIA Reps
27yrs Firm Age

Insights

Available
Available
Available
Available
Available
Available
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Asset Classes

Available

Client Personas

Available

CRM

Available

Custodian

Available

Fund Managers

Available

Investment Themes

Available

Investment Vehicles

Available

Platform

Available

Services

Available

Technology

Available

Owner & Executives

D

DEBORAH ROSE WISE

Certified Financial Planner, Chief Compliance Officer, President

CRD
#1631463
Ownership
75% or more
Available
Available
Available
ROBERT JOSEPH FAIRBROOK

ROBERT JOSEPH FAIRBROOK

Certified Financial Planner, VICE PRESIDENT

CRD
#1230592
Ownership
Less than 5%
Available
Available
Available

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Contacts

A

Albert Barsanti Jr.

Advisor

CRD
#6877452
Available
Available
Available
B

Brooke Mackenzie Crawford

Certified Financial Planner

CRD
#7487460
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
05-16-2022
08-14-2023
02-22-2024
10-31-2025
02-23-2026
Category Assets AVG. Account size
Discretionary $0 --
Non-Discretionary $610,253,304 $758,079
Total $610,253,304 $758,079

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Public Funds:
Available
Cash:
Available
Other:
Available
Equity - Exchange:
Available
Municipal Bonds:
Available
U.S. Government/Agency:
Available
Asset class Assets Assets %
Public Funds Available Available
Cash Available Available
Other Available Available
Equity - Exchange Available Available
Municipal Bonds Available Available
U.S. Government/Agency Available Available
Total Available Available

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