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Demars Financial Group LLC

Demars Financial Group LLC. CRD 116257

Demars Financial Group LLC logo

CRD: 116257

Demars Financial Group LLC

$374.0M Total AUM
$373.8M Disc. AUM
8.7% 3Y CAGR
3 Employees
502 ADV. Clients
27 yrs Firm Age

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Firm Details

Custodian
Fidelity/NFS · LPL Financial · Nationwide
Clients
Retail and Institutional
Platforms
Available
Established Date
03-22-1999
Office Locations
1

Office Locations

420 N Evergreen STE 300 Spokane Valley WA

About Demars Financial Group LLC

Guidance Financial Planning (Spokane Valley, WA) is a CFP-led planning and investment advisory practice helping individuals and families cut through market noise and stay disciplined through market shifts. Services include retirement and education planning, goal-based investment planning, and wealth protection/preservation. Investment work emphasizes strategy, risk tolerance, and diversified vehicles such as mutual funds and ETFs, with custody options including Fidelity/NFS.

Team overview

44 AVG AGE
$124.7M AVG AUM / ADVISOR
$744.9K AVG AUM / CLIENT
10.1 yrs AVG TENURE
3 Employees
3 Advisory Reps
3 RIA Reps
27yrs Firm Age

Insights

Available
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Asset Classes

Available

Client Personas

Available

Custodian

Available

Investment Themes

Available

Investment Vehicles

Available

Services

Available

Technology

Available

Owner & Executives

DAVID THEODORE DEMARS

DAVID THEODORE DEMARS

Chief Compliance Officer, Managing Member, Managing Partner, Owner

CRD
#2903749
Ownership
75% or more
Available
Available
Available

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Contacts

Taylor David Demars

Taylor David Demars

Financial Planner

CRD
#6733554
Available
Available
Available
R

Richard Ryan Kennedy

--

CRD
#8195832
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
06-21-2022
11-13-2023
06-12-2024
06-28-2025
03-03-2026
Category Assets AVG. Account size
Discretionary $373,775,548 $299,980
Non-Discretionary $180,220 $45,055
Total $373,955,768 $299,165

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Public Funds:
Available
Equity - Exchange:
Available
Private Funds:
Available
Cash:
Available
Equity - OTC:
Available
Municipal Bonds:
Available
Asset class Assets Assets %
Public Funds Available Available
Equity - Exchange Available Available
Private Funds Available Available
Cash Available Available
Equity - OTC Available Available
Municipal Bonds Available Available
Total Available Available

13F Holdings | Q2 2026

Issuer Class CUSIP Ticker % Value
Available Available Available Available Available Available
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