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Hays Financial Group, LLC

Hays Financial Group, LLC. CRD 306877

Hays Financial Group, LLC logo

CRD: 306877

Hays Financial Group, LLC

$7.5B Total AUM
$2.5B Disc. AUM
34.2% 3Y CAGR
12 Employees
572 ADV. Clients
5 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company · Empower · Fidelity/NFS · LPL Financial
Clients
Retail and Institutional
Established Date
01-04-2021
Office Locations
2

Office Locations

2810 N. Parham RD Suite 200 Richmond VA
901 S. Marquette Avenue Suite 1990 Minneapolis MN

About Hays Financial Group, LLC

Hays Financial Group, LLC advises employers on retirement and benefits plans, delivering plan design, fiduciary consulting, governance and proactive participant education across defined contribution, defined benefit and non-qualified plans, plus executive life insurance. The firm supports employees with personalized financial coaching, retirement planning, and investment education, with bilingual service in English and Spanish.

Reported data analysis

What the numbers show

Between December 24, 2025 and March 25, 2026, reported AUM increased 22.3%, from $6.1B to $7.5B.

Across 5 reported observations, AUM increased 304.7% between November 28, 2022 and March 25, 2026, from $1.8B to $7.5B.

Of the latest reported AUM, 33.0% is discretionary and 67.0% is non-discretionary.

The firm reports 6 advisory representatives and 572 clients, or 95.3 clients per representative. That equates to $13.0M in reported AUM per client.

The profile lists 2 reported office locations and 5 years in operation. The source data was last updated on March 25, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

42 AVG AGE
$1.2B AVG AUM / ADVISOR
$13.0M AVG AUM / CLIENT
3.9 yrs AVG TENURE
12 Employees
6 Advisory Reps
6 RIA Reps
5yrs Firm Age

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Available data coverage

  • Asset Classes
  • Client Personas
  • Custodian
  • Investment Themes
  • Investment Vehicles
  • Services
  • Technology

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Owner & Executives

JAMES P MILEY

JAMES P MILEY

Chief Compliance Officer, MANAGING DIRECTOR

CRD
#5265672
Ownership
10% but less than 25%
BRIAN JEROLD WHINNERY

BRIAN JEROLD WHINNERY

President

CRD
#5884103
Ownership
10% but less than 25%

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Contacts

Bryon Andrew Eggan

Bryon Andrew Eggan

Vice President & Retirement Plan Consultant

CRD
#5270308
GREGORY ALAN KLEIN

GREGORY ALAN KLEIN

VP - Employee Engagement & Advice

CRD
#4651073

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
11-28-2022
04-24-2023
05-29-2024
12-24-2025
03-25-2026
Category Assets AVG. Account size
Discretionary $2,458,486,996 $15,175,846
Non-Discretionary $4,991,912,388 $9,508,405
Total $7,450,399,384 $10,844,832

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Separately Managed Accounts

SMA allocation detail is available

Hays Financial Group, LLC has reported separately managed account data across 4 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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