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Heron Finance

Heron Finance. CRD 327608

H

CRD: 327608

Heron Finance

$37.7M Total AUM
$37.7M Disc. AUM
-- 3Y CAGR
17 Employees
272 ADV. Clients
3 yrs Firm Age

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Firm Details

Custodian
Inspira Financial Trust ยท LLC
Clients
Retail
Platforms
Available
Established Date
06-01-2023
Office Locations
2

Office Locations

1111 Broadway Oakland CA
2601 Mission Street Suite 800 SAN Francisco CA

About Heron Finance

Heron Finance is an SEC-registered investment advisor offering automated private markets portfolios for U.S. accredited investors. The platform builds diversified allocations across private credit, private equity, and private infrastructure funds, with options for monthly income payments or reinvestment and white-glove support. It supports IRA/401(k) investing via AltoIRA and holds LP interests with a qualified custodian (Inspira), with redemption requests accepted anytime (targeted within one quarter).

Team overview

-- AVG AGE
$18.8M AVG AUM / ADVISOR
$138.5K AVG AUM / CLIENT
3 yrs AVG TENURE
17 Employees
2 Advisory Reps
2 RIA Reps
3yrs Firm Age

Insights

Available
Available
Available
Available
Available
Available
Available
Available

Accredited Investors

Available

Asset Classes

Available

Client Personas

Available

Custodian

Available

Fund Managers

Available

Investment Themes

Available

Investment Vehicles

Available

Services

Available

Technology

Available

Owner & Executives

Michael Samuel Sall

Michael Samuel Sall

Chief Compliance Officer, Chief Executive Officer, Co-founder, Founder

CRD
#7786489
Ownership
Less than 5%
Available
Available
Available
B

Blake Hamilton Lambert West

CHIEF TECHNOLOGY OFFICER, Co-founder

CRD
--
Ownership
Less than 5%
Available
Available
Available

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Contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
08-29-2025
03-30-2026
Category Assets AVG. Account size
Discretionary $37,684,104 $132,225
Non-Discretionary $0 --
Total $37,684,104 $132,225

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Other:
Available
Asset class Assets Assets %
Other Available Available
Total Available Available

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