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Merit Financial Advisors

Merit Financial Advisors. CRD 142457

Merit Financial Advisors logo

CRD: 142457

Merit Financial Advisors

$23.9B Total AUM
$23.9B Disc. AUM
70.6% 3Y CAGR
470 Employees
20,714 ADV. Clients
19 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company · Fidelity/NFS · LPL Financial · SEI · TD Ameritrade
Clients
Retail and Institutional
Platforms
Available
Established Date
01-31-2007
Office Locations
91

Office Locations

1090 ELM Street Suite 102 Rocky Hill CT
11 E. Chocolate Avenue, Suite 201 Hershey PA
111 S Post ST #2260 Spokane WA

About Merit Financial Advisors

Merit Financial Advisors is a multi-location RIA based in Alpharetta, GA, providing fiduciary wealth management for individuals and families with complex portfolios, business interests, and real estate holdings. The team pairs portfolio management with financial and tax strategy support and publishes regular market commentary. Custody support includes Schwab and Fidelity. Recognized by InvestmentNews and Forbes.

Team overview

45 AVG AGE
$104.3M AVG AUM / ADVISOR
$1.2M AVG AUM / CLIENT
2.9 yrs AVG TENURE
470 Employees
229 Advisory Reps
236 RIA Reps
19yrs Firm Age

Insights

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Asset Classes

Available

Client Personas

Available

CRM

Available

Custodian

Available

Investment Themes

Available

Investment Vehicles

Available

Platform

Available

Services

Available

Technology

Available

Owner & Executives

Brian Andrew

Brian Andrew

Chief Investment Officer

CRD
#2240211
Ownership
Less than 5%
Available
Available
Available
J

JOHN DOUGLAS BAXLEY

Chief Compliance Officer

CRD
#3214809
Ownership
Less than 5%
Available
Available
Available

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Contacts

C

Colin Dean Aldrich

--

CRD
#8090404
Available
Available
Available
R

ROBERT ALEXANDROVIC

--

CRD
#4842279
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
11-23-2022
12-15-2023
11-25-2024
09-12-2025
06-08-2026
Category Assets AVG. Account size
Discretionary $23,869,858,217 $1,153,022
Non-Discretionary $5,440,475 $680,059
Total $23,875,298,692 $1,152,839

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Public Funds:
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Equity - Exchange:
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Cash:
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Other:
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Asset class Assets Assets %
Public Funds Available Available
Equity - Exchange Available Available
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Corporate - Investment Grade Available Available
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13F Holdings | Q2 2026

Issuer Class CUSIP Ticker % Value
Available Available Available Available Available Available
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