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Principal Advised Services

Principal Advised Services. CRD 297324

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CRD: 297324

Principal Advised Services

$1.4B Total AUM
$1.4B Disc. AUM
60.5% 3Y CAGR
383 Employees
39,701 ADV. Clients
7 yrs Firm Age

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Firm Details

Custodian
Apex ยท Principal
Clients
Retail
Platforms
Available
Established Date
12-14-2018
Office Locations
111

Office Locations

128 Scanlon RD Mooresville NC
222 S 9TH ST STE 1300 Minneapolis MN
401 Mccullough DR STE 200 Charlotte NC

About Principal Advised Services

Principal Advised Services (Principal.com) delivers retail financial planning and advice spanning taxes, retirement readiness, education savings, and protection needs (including life and income protection), with goal-based investing support. Investment implementation commonly uses asset allocation with mutual funds and annuities, including fixed-income exposures. National presence with 100+ office locations; custody includes Apex and Principal.

Team overview

39 AVG AGE
$6.2M AVG AUM / ADVISOR
$35.8K AVG AUM / CLIENT
2 yrs AVG TENURE
383 Employees
230 Advisory Reps
227 RIA Reps
7yrs Firm Age

Insights

Available
Available
Available
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Asset Classes

Available

Client Personas

Available

Custodian

Available

Investment Themes

Available

Investment Vehicles

Available

Services

Available

Technology

Available

Owner & Executives

C

Christopher Agbe-Davies

--

CRD
--
Ownership
Less than 5%
Available
Available
Available
N

NANCY C BARNWELL

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CRD
#2574281
Ownership
Less than 5%
Available
Available
Available

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Contacts

M

MICHAEL JOSEPH ADELMAN

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CRD
#6157826
Available
Available
Available
D

Derek William Ahrens

--

CRD
#8018700
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
09-23-2022
08-31-2023
11-05-2024
08-13-2025
05-18-2026
Category Assets AVG. Account size
Discretionary $1,422,868,428 $61,426
Non-Discretionary $0 --
Total $1,422,868,428 $61,426

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Public Funds:
Available
Cash:
Available
Asset class Assets Assets %
Public Funds Available Available
Cash Available Available
Total Available Available

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