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- Custodian
- Empower ยท Fidelity/NFS
- Clients
- Retail and Institutional
- Platforms
- Available in AdvizorPro
- Established Date
- 02-22-2012
- Office Locations
- 68
Office Locations
About Rockefeller Financial LLC
Rockefeller Financial LLC (Rockefeller Capital Management) provides wealth management through its Rockefeller Global Family Office, serving families and individuals as well as institutional investors and corporations. The firm emphasizes individualized, multi-generational planning informed by over 140 years of Rockefeller-family heritage while pursuing innovative approaches. Notable for active-management views in public markets (including munis) and the appointment of a Head of AI Strategy.
Reported data analysis
What the numbers show
Between December 26, 2025 and March 31, 2026, reported AUM increased 42.2%, from $70.0B to $99.6B.
Across 5 reported observations, AUM increased 247.3% between November 2, 2022 and March 31, 2026, from $28.7B to $99.6B.
Of the latest reported AUM, 93.9% is discretionary and 6.1% is non-discretionary.
The firm reports 815 advisory representatives and 50,515 clients, or 62 clients per representative. That equates to $2.0M in reported AUM per client.
The profile lists 68 reported office locations and 14 years in operation. The source data was last updated on March 31, 2026. Figures reflect reported regulatory data and may not include subsequent changes.
Team overview
Additional firm insights
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Available data coverage
- Asset Classes
- Client Personas
- Custodian
- Geographic Focus
- Industry Interests
- Investment Themes
- Investment Vehicles
- Platform
- Services
- Technology
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The full Rockefeller Financial LLC record includes the detailed values behind these data categories, along with filters and export-ready prospecting fields.
Owner & Executives
MARK DAVID ALEXANDER
--
- CRD
- #2202934
- Ownership
- Less than 5%
RIZWAN MOHAMMAD MIRZA
Chief Compliance Officer
- CRD
- #5080469
- Ownership
- Less than 5%
Showing 2 of 5 owners & executives
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Gavin Samuel Abrams
Vice President
- CRD
- #6659847
ADAM SCOTT ABRAMSON
Wealth Advisor
- CRD
- #5345373
Showing 2 of 1159 contacts
Unlock allAssets Under Management
| Category | Assets | AVG. Account size |
|---|---|---|
| Discretionary | $93,524,438,153 | $1,009,885 |
| Non-Discretionary | $6,079,049,079 | $2,203,352 |
| Total | $99,603,487,232 | $1,044,412 |
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Separately Managed Accounts
SMA allocation detail is available
Rockefeller Financial LLC has reported separately managed account data across 8 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.
13F Holdings | Q1 2026
Review the latest reported holdings
Rockefeller Financial LLC's 13F holdings detail is available for Q1 2026, including issuer, security class, CUSIP, ticker, portfolio weight, and reported value.
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