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SAN Francisco Wealth Planning LLC

SAN Francisco Wealth Planning LLC. CRD 296438

SAN Francisco Wealth Planning LLC logo

CRD: 296438

SAN Francisco Wealth Planning LLC

$112.3M Total AUM
$112.3M Disc. AUM
-- 3Y CAGR
2 Employees
50 ADV. Clients
8 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company · Fidelity/NFS · LPL Financial
Clients
Retail
Platforms
Available
Established Date
06-05-2018
Office Locations
2

Office Locations

-- Draper UT
-- Petaluma CA

About SAN Francisco Wealth Planning LLC

San Francisco Wealth Planning serves Bay Area technology professionals, helping them integrate equity compensation decisions (RSUs, ISOs/AMT, NSOs, ESPPs) with broader financial planning for life events like home purchases, growing families, and IPOs. The firm provides ongoing planning and portfolio management, typically using public-market vehicles such as ETFs and mutual funds with an asset-allocation lens, supported by eMoney and custodians such as Schwab.

Team overview

40 AVG AGE
$56.1M AVG AUM / ADVISOR
$2.2M AVG AUM / CLIENT
4.1 yrs AVG TENURE
2 Employees
2 Advisory Reps
2 RIA Reps
8yrs Firm Age

Insights

Available
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Asset Classes

Available

Custodian

Available

Investment Themes

Available

Investment Vehicles

Available

Platform

Available

Services

Available

Technology

Available

Owner & Executives

Matthias Daniel Giezendanner

Matthias Daniel Giezendanner

Chief Compliance Officer, Director, FOUNDER, WEALTH ADVISOR

CRD
#6480899
Ownership
75% or more
Available
Available
Available

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Contacts

A

ANDREW HILLS

--

CRD
#7787982
Available
Available
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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
06-30-2026
Category Assets AVG. Account size
Discretionary $112,288,388 $630,834
Non-Discretionary $0 --
Total $112,288,388 $630,834

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Public Funds:
Available
Equity - Exchange:
Available
Cash:
Available
Asset class Assets Assets %
Public Funds Available Available
Equity - Exchange Available Available
Cash Available Available
Total Available Available

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