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Whitney & Company

Whitney & Company. CRD 117307

Whitney & Company logo

CRD: 117307

Whitney & Company

$1.5B Total AUM
$1.5B Disc. AUM
24.1% 3Y CAGR
12 Employees
739 ADV. Clients
24 yrs Firm Age

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Firm Details

Custodian
Fidelity/NFS
Clients
Retail
Platforms
Available
Established Date
10-15-2001
Office Locations
1

Office Locations

959 Panorama Trail S Suite 190 Rochester NY

About Whitney & Company

Rochester, NYbased Whitney & Company is an RIA providing investment management and wealth planning, including financial, tax, estate and retirement planning plus insurance/risk management. Portfolios emphasize diversified asset allocation with a strong ETF focus, complemented by mutual funds and fixed income. The firm publishes regular market commentary and quarterly letters from CIO Robert F. Pickels, CFA.

Team overview

60 AVG AGE
$186.3M AVG AUM / ADVISOR
$2.0M AVG AUM / CLIENT
4.8 yrs AVG TENURE
12 Employees
8 Advisory Reps
8 RIA Reps
24yrs Firm Age

Insights

Available
Available
Available
Available
Available
Available
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Asset Classes

Available

Client Personas

Available

Investment Themes

Available

Investment Vehicles

Available

Services

Available

Technology

Available

Owner & Executives

WILLIAM GERARD SHAHEEN

WILLIAM GERARD SHAHEEN

Chief Executive Officer, President

CRD
#4446365
Ownership
50% but less than 75%
Available
Available
Available
Adam N. Magee

Adam N. Magee

Director, PARTNER

CRD
#6628600
Ownership
10% but less than 25%
Available
Available
Available

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Contacts

WILLIAM EDWARD BENNETT

WILLIAM EDWARD BENNETT

Portfolio Manager

CRD
#2363955
Available
Available
Available
J

JEFFREY EVAN BRAVERMAN

--

CRD
#5785012
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
05-18-2022
04-06-2023
10-17-2024
10-22-2025
03-27-2026
Category Assets AVG. Account size
Discretionary $1,490,490,730 $790,711
Non-Discretionary $0 --
Total $1,490,490,730 $790,711

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Equity - Exchange:
Available
Public Funds:
Available
Cash:
Available
Corporate - Investment Grade:
Available
Equity - OTC:
Available
Municipal Bonds:
Available
Other:
Available
Other:
Available
Asset class Assets Assets %
Equity - Exchange Available Available
Public Funds Available Available
Cash Available Available
Corporate - Investment Grade Available Available
Equity - OTC Available Available
Municipal Bonds Available Available
Other Available Available
Other Available Available
Total Available Available

13F Holdings | Q1 2026

Issuer Class CUSIP Ticker % Value
Available Available Available Available Available Available
Available Available Available Available Available Available
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Available Available Available Available Available Available
Available Available Available Available Available Available

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