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Willow Grove Advisors, LLC

Willow Grove Advisors, LLC. CRD 151993

Willow Grove Advisors, LLC logo

CRD: 151993

Willow Grove Advisors, LLC

$369.8M Total AUM
$344.9M Disc. AUM
23.3% 3Y CAGR
7 Employees
207 ADV. Clients
16 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company ยท Fidelity/NFS
Clients
Retail
Platforms
Available
Established Date
11-16-2009
Office Locations
3

Office Locations

1919 Addison ST Suite 101 Berkeley CA
2040 Bancroft WAY Suite 201 Berkeley CA
-- Brier WA

About Willow Grove Advisors, LLC

Willow Grove Advisors is an independent boutique wealth manager serving global families, entrepreneurs, and multi-generation households, including U.S. expats and non-citizens with cross-border tax, banking, insurance, FX, and legal complexity. The team provides integrated financial planning and portfolio construction, commonly using public funds and ETFs, with custody relationships that include Schwab and Fidelity. Fee-only and non-proprietary; founder Keley Petersen brings decades of global markets experience, including work with central banks.

Team overview

56 AVG AGE
$74.0M AVG AUM / ADVISOR
$1.8M AVG AUM / CLIENT
6.7 yrs AVG TENURE
7 Employees
5 Advisory Reps
5 RIA Reps
16yrs Firm Age

Insights

Available
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Asset Classes

Available

Client Personas

Available

Custodian

Available

Investment Themes

Available

Investment Vehicles

Available

Platform

Available

Services

Available

Technology

Available

Owner & Executives

KELEY RENEE PETERSEN

KELEY RENEE PETERSEN

Financial Advisor, General Partner, Managing Member

CRD
#1738238
Ownership
75% or more
Available
Available
Available
JEFFREY SCOTT PETERSEN

JEFFREY SCOTT PETERSEN

Advisor

CRD
#5569357
Ownership
5% but less than 10%
Available
Available
Available

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Contacts

CLAUDINA ELIZEBETH CAMPBELL

CLAUDINA ELIZEBETH CAMPBELL

Wealth Advisor

CRD
#5618426
Available
Available
Available
L

Laura M. Kohler

--

CRD
#8236597
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
07-05-2022
03-30-2023
03-28-2024
10-28-2025
03-13-2026
Category Assets AVG. Account size
Discretionary $344,908,468 $507,218
Non-Discretionary $24,875,151 $243,874
Total $369,783,619 $472,869

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Public Funds:
Available
Equity - Exchange:
Available
Cash:
Available
Municipal Bonds:
Available
Asset class Assets Assets %
Public Funds Available Available
Equity - Exchange Available Available
Cash Available Available
Municipal Bonds Available Available
Total Available Available

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