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- Custodian
- Betterment ยท Broadridge
- Clients
- Retail and Institutional
- Platforms
- FocusZenith horizon +more
- Established Date
- 05-21-2009
- Office Locations
- 6
Office Locations
About Betterment
Betterment is a digital investment platform offering managed investing and self-directed trading for retail investors and institutional partners. Clients can trade thousands of stocks and ETFs (including fractional shares) with tools like pre-trade tax impact and options such as a climate change portfolio. It also offers a high-yield cash account, and waives its wrap fee on self-directed investing assets.
Team overview
Insights
Asset Classes
Client Personas
CRM
Custodian
Fund Managers
Investment Themes
Investment Vehicles
Platform
Services
Technology
Owner & Executives
SARAH KIRSHBAUM LEVY
Chief Executive Officer, Chief Operating Officer
- CRD
- --
- Ownership
- Less than 5%
PETER BRAILLER LORIMER
Chief Financial Officer
- CRD
- --
- Ownership
- Less than 5%
Ridge unison
Eagle alpha alpha
- CRD
- #26852
- Ownership
- 35.6%
Showing 2 of 4 owners & executives
Unlock allContacts
Joshua John Baldwin
--
- CRD
- #8013855
Samantha Louise Beauvais
--
- CRD
- #7532487
Momentum pioneer
Glacier vertex capital
- CRD
- #58569
Showing 2 of 33 contacts
Unlock allAssets Under Management
| Category | Assets | AVG. Account size |
|---|---|---|
| Discretionary | $69,401,339,525 | $52,017 |
| Non-Discretionary | $123,153,461 | $11,989 |
| Total | $69,524,492,986 | $51,711 |
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Separately Managed Accounts
Total SMA Asset: $69,524,492,986
| Asset class | Assets | Assets % |
|---|---|---|
| Public Funds | $6,272,271,227 | 75.6% |
| Cash | $2,024,383,835 | 24.4% |
| Total | $8,296,655,062 | 100.0% |
13F Holdings | Q1 2026
| Issuer | Class | Cusip | Ticker | % | Value |
|---|---|---|---|---|---|
| QUANTUM PRIME MOMENTUM | EAGLE DELTA | 3U30O0IUO | RUAUN | 4.90% | $45,835,215 |
| HORIZON QUANTUM | FRONTIER PIONEER | 0J67URA42 | AOPY | 1.02% | $58,467,371 |
| MERIDIAN HORIZON | LEGACY EAGLE | FEUGUP3U0 | OLRMO | 2.77% | $62,370,278 |
| OPTIMA PIONEER SIGNAL | MERIDIAN ATLAS | YXC4S1413 | VDQ | 10.66% | $54,060,559 |
| WAVE PEAK RIDGE | PIONEER QUANTUM | 4PZ7DHOSK | CTA | 8.34% | $29,737,589 |
| MATRIX EMBER SIGNAL | CATALYST FRONTIER | 07UWQUBL7 | QEY | 7.88% | $71,693,349 |
| GLACIER ZENITH | RADIAL PIONEER | UA3QQHKZT | EOY | 7.57% | $37,839,339 |
| DELTA PATHWAY | DELTA ATLAS | GWKR7OJ0B | OQD | 10.51% | $39,382,156 |