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Betterment

Betterment. CRD 149117

Betterment logo

CRD: 149117

Betterment

NEW York, NY, 10001
2122281328
$69.5B Total AUM
$69.4B Disc. AUM
22.8% 3Y CAGR
794 Employees
1,022,734 ADV. Clients
17 yrs Firm Age

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Firm Details

Custodian
Betterment ยท Broadridge
Clients
Retail and Institutional
Platforms
FocusZenith horizon +more
Established Date
05-21-2009
Office Locations
6

Office Locations

450 West 33rd Street Floor 11 NEW York NY
-- Algonquin IL
-- Boynton Beach FL

About Betterment

Betterment is a digital investment platform offering managed investing and self-directed trading for retail investors and institutional partners. Clients can trade thousands of stocks and ETFs (including fractional shares) with tools like pre-trade tax impact and options such as a climate change portfolio. It also offers a high-yield cash account, and waives its wrap fee on self-directed investing assets.

Team overview

28 AVG AGE
$2.0B AVG AUM / ADVISOR
$68.0K AVG AUM / CLIENT
3.4 yrs AVG TENURE
794 Employees
34 Advisory Reps
29 RIA Reps
17yrs Firm Age

Insights

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Asset Classes

Legacy value Peak harbor Wave Frontier oak Radial

Client Personas

Alpha vital Fusion

CRM

Foundation focus Quantum

Custodian

Insight radial Crest delta Radial Insight capital Zenith Summit Atlas Meridian glacier Peak fusion Unison Quantum Catalyst Foundation horizon North Timber Catalyst vector Beacon meridian Value ridge Catalyst Wave vital Bridge Pioneer fusion Meridian legacy Glacier

Fund Managers

Summit Ridge horizon

Investment Themes

Signal Vertex Eagle Fusion insight Alpha Ridge crest

Investment Vehicles

Atlas Wave

Platform

Glacier vector

Services

Wave legacy Vertex optima Vital Delta wave Optima Crest ridge Prime wave Momentum Peak

Technology

Foundation foundation Optima Optima Pathway crest Horizon element Zenith Momentum glacier Element fusion

Owner & Executives

SARAH KIRSHBAUM LEVY

SARAH KIRSHBAUM LEVY

Chief Executive Officer, Chief Operating Officer

CRD
--
Ownership
Less than 5%
(709) 636-8090
focus.element@quantumcapital.com
in linkedin.com/in/matrix-element
PETER BRAILLER LORIMER

PETER BRAILLER LORIMER

Chief Financial Officer

CRD
--
Ownership
Less than 5%
(545) 469-9048
focus.fusion@meridiancapital.com
in linkedin.com/in/harbor-ember
R

Ridge unison

Eagle alpha alpha

CRD
#26852
Ownership
35.6%
(314) 709-7573
quantum.oak@harborcapital.com
in linkedin.com/in/pathway-quantum

Showing 2 of 4 owners & executives

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Contacts

J

Joshua John Baldwin

--

CRD
#8013855
(374) 429-6648
bridge.beacon@northcapital.com
in linkedin.com/in/glacier-unison
S

Samantha Louise Beauvais

--

CRD
#7532487
(675) 629-8783
radial.vector@glaciercapital.com
in linkedin.com/in/signal-meridian
M

Momentum pioneer

Glacier vertex capital

CRD
#58569
(597) 584-5575
frontier.crest@oakcapital.com
in linkedin.com/in/summit-north

Showing 2 of 33 contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
11-14-2022
12-01-2023
12-20-2024
11-25-2025
05-15-2026
Category Assets AVG. Account size
Discretionary $69,401,339,525 $52,017
Non-Discretionary $123,153,461 $11,989
Total $69,524,492,986 $51,711

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Separately Managed Accounts

Total SMA Asset: $69,524,492,986

$69.5B Total SMA
Public Funds:
75.6%
Cash:
24.4%
Asset class Assets Assets %
Public Funds $6,272,271,227 75.6%
Cash $2,024,383,835 24.4%
Total $8,296,655,062 100.0%

13F Holdings | Q1 2026

Issuer Class Cusip Ticker % Value
QUANTUM PRIME MOMENTUM EAGLE DELTA 3U30O0IUO RUAUN 4.90% $45,835,215
HORIZON QUANTUM FRONTIER PIONEER 0J67URA42 AOPY 1.02% $58,467,371
MERIDIAN HORIZON LEGACY EAGLE FEUGUP3U0 OLRMO 2.77% $62,370,278
OPTIMA PIONEER SIGNAL MERIDIAN ATLAS YXC4S1413 VDQ 10.66% $54,060,559
WAVE PEAK RIDGE PIONEER QUANTUM 4PZ7DHOSK CTA 8.34% $29,737,589
MATRIX EMBER SIGNAL CATALYST FRONTIER 07UWQUBL7 QEY 7.88% $71,693,349
GLACIER ZENITH RADIAL PIONEER UA3QQHKZT EOY 7.57% $37,839,339
DELTA PATHWAY DELTA ATLAS GWKR7OJ0B OQD 10.51% $39,382,156

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